A new hotel brand from IHG®
Who we are
We’re launching a new midscale hotel brand that champions everyday travel at a fair price.
Meeting a need
By listening to our guests, we know they're looking for a hotel that's passionate about a great night's sleep, determined to provide modern, comfortable design for all and focused on finding the perfect balance between quality and price. We exist to provide all that and more.
We take a new approach to designing everyday travel.
We are always direct, honest and clear.
We appreciate the value of a hard-earned dollar.
Where we’ll play
We’re launching a high-quality midscale brand that meets the needs of guests who all too often have to pay more for things they don’t need or compromise on the quality they expect. We are determined to offer the type of hospitality they value most – the essentials done exceptionally well, at a price that’s fair.It’s an experience that feels just right, every time.
What sets us apart?
Ready to hear more? Provide us your contact details and a member of our development team will be in touch.
To read more about our new brand, download our brand book.
This is not an offer of a franchise. The content of this material is confidential and proprietary to InterContinental Hotels Group and may not be reproduced, disclosed, distributed or used without the express permission of an authorized representative of InterContinental Hotels Group. Facts and figures are provided without representation or warranty and are subject to change without notice and were deemed correct at the time of printing. For more information regarding franchising avid, an IHG Hotel brand, refer to the Franchise Disclosure Document for avid hotels, which is available on request.
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